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© 2026 PJAY.XYZ

Selected work / archive

Projects made
To move culture.

Shared by

A selective record of creative direction, digital experiences and applied AI.

10 projects
Independent practice

Ye — OK, Reimagined

2026

My AI-assisted cartoon interpretation of Ye and Don Toliver's OK, inspired by Samurai Jack. Shared by Ye.

  • Concept & art direction
  • Script development
  • AI prompting
1.7M views
Moneybagg Yo / Universal

I See Why

2026

Cover art expanded into 4K looping platform motion.

  • Graphic design
  • Motion design
  • AI video generation
PJAY.XYZ

AI Motion Films

2026

AI-directed films moving between music, automotive culture, fashion and surreal product worlds.

  • AI art direction
  • AI video generation
  • Motion design
Chase B

Ring Ring

2023

3D cover art and merchandise for one release world.

  • Art direction
  • Graphic design
  • 3D
Fast X Soundtrack
Fast X

Fast X Soundtrack

2023

Physical soundtrack packaging paired with animated social assets.

  • Art direction
  • Packaging
  • Motion design
Cinematic Poster Studies
Independent practice

Cinematic Poster Studies

Ongoing

Music, film and sneaker culture reframed as theatrical key art.

  • Art direction
  • Graphic design
  • 3D
Independent practice

Digital Experience Concepts

Selected studies

Culture-first retail and brand experience concepts for the screen.

  • Web design
  • Art direction
  • 3D
Street Sweeper
Chase B x Swae Lee

Street Sweeper

2023

A horror-film location reconstructed in 3D for cover art and merch.

  • Art direction
  • Graphic design
  • 3D
Chase B

Live visuals

2023

Three high-contrast motion loops built for CHASE B's live DJ show.

  • Art direction
  • 3D
  • Motion design
Various AI Works
Independent practice

Various AI Works

Ongoing

AI-native art direction across images, campaigns and moving experiments.

  • AI art direction
  • Prompting
  • Motion design