01 / FIND THE IDEA
Start with the point.
What should the work say, feel like and do? A strong direction starts with a clear answer.
PJAY.XYZ / INDEPENDENT CREATIVE PRACTICE
To
I’m PJay. I create art direction, moving images and digital experiences for music and culture.
THE PRACTICE
A point of view.
Many ways to make it real.
My work moves between campaign artwork, film, merchandise and the web. The medium changes; the attention to the idea and the details stays the same.
I move quickly from idea to execution, bringing creative direction and production into one process. Through design, 3D, motion and AI, I explore new ways to make each idea real.
02 / BUILD THE LANGUAGE
Give it a world.
Explore the image, type, movement and interactions until they feel like parts of the same idea.
03 / MAKE IT REAL
Make it happen.
Prototype early, refine quickly and carry the idea through to the final detail. A direct process that keeps the work moving.