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Independent practiceSelected studies

Digital Experience Concepts

Culture-led visual systems translated into interfaces, motion and digital retail.

Air Jordan digital experience

Independent experience concepts for footwear, fashion and music brands.

Each study begins with a distinct product or identity and builds the interface around its visual behaviour rather than applying one reusable website style.

01 / Travis Scott × Air Jordan 1

Campaign art becomes interface.

Photoshop artwork and a Figma concept establish the visual world; motion then connects editorial content with product discovery.

Air Jordan campaign artwork — Digital Experience Concepts
Air Jordan campaign artwork
Air Jordan interface concept — Digital Experience Concepts
Air Jordan interface concept

02 / Nike SB

A product world built in 3D.

A Travis Scott × Nike SB concept combines Blender assets and graphic design into a spatial product experience.

Nike SB website concept

03 / Yeezy Waverunner

Retail as motion system.

A shop-page study uses motion to control hierarchy, product focus and transition between states.

Yeezy Waverunner shop concept

04 / Mixlist

Brand and platform, designed together.

Identity and website motion are developed as one system for a music-led digital product.

Mixlist branding and website