Ring Ring
A recognisable artist silhouette turned into a cinematic release world.
Official release
See the work where the track lives.
Listen to the official release and explore the artwork and motion created for it.
Art direction, 3D cover work, merchandise for Ring Ring by CHASE B featuring Travis Scott, Don Toliver, Quavo and Ty Dolla $ign.
The cover and merchandise draw on 1990s horror movies and a vintage aesthetic, carrying the same phone-booth concept across the release and apparel.
01 / Visual premise
Signature into silhouette.
The source portrait shows CHASE B with his hands over his eyes, wearing the hoodie and cap that recur throughout his image.
Those cues informed the anonymous figure inside the 3D phone booth: the pose remains recognisable, while the booth turns a personal portrait into a scene tied directly to the track title.
02 / Merchandise
The booth leaves the screen.
The merchandise carries the cover's 1990s horror-film influence into apparel, with a vintage graphic treatment.
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